Duarte/Downey Real Estate Agency, Inc



Posted by Duarte/Downey Real Estate Agency, Inc on 9/10/2017

Reality is hard to beat when it comes to house selling and relationships. Artists know this well. Years ago, the song "Ain't Nothing Like The Real Thing" came out that expounded the advantages of real connections with a romantic partner. Throughout the hit song, being with a romantic partner was shared as being a lot more powerful and rewarding than trying to connect with a partner via memories alone.

Reality encourages honesty and introspection

The same applies with house selling. Although a house is not a person, approaching the house selling process from the perspective of striving to connect a potential buyer to a house takes healthy doses of reality. That alone can help to ensure that realtors and independent home sellers are forthcoming.

A focus to be as real as possible takes the legs out of the aim to do whatever it takes to sell a home. It's impossible to be real and strive to conceal the fact that the roof is leaking. Another thing that will wash away as you focus on being real is the effort to sway home buyers to the point that home buyers give into your verbal or emotional pushes instead of trusting their own instincts or inner guidance.

Try these real home sell approaches

Even though an outgoing and engaging personality helps with nearly any sell, it's not required to sell a house and earn an attractive profit from the sell. You do need tools to make the house sell as real as possible. Tools and approaches that you could use include:

  • Audio tapes of homebuyers talking about specialevents that they enjoyed at their house
  • Videotaped walkthroughs of a house
  • Videos of existing landscaping, including recent upgrades made to the exterior of the house
  • Ability for home buyers to view the interior and exterior of houses using virtual reality headsets
  • Live drives through the neighborhood that houses that are for sale are located in (Drive by schools, restaurants, shopping centers and other facilities.)
  • Links to reviews on apartments and other area residential facilities
  • Website URL of the real estate agency that is representing the home seller
  • Brief bio on the home seller (There's a reason why people pay more for celebrity homes; they feel like they know the celebrity because they know the celebrity's name, what the celebrity does for a living and some of the celebrity's passions.)

Home buyers appreciate real, smart information

Home buyers can tell when realtors and home sellers are being honest with them. That honesty is appreciated even if the house is not perfect. In fact, home buyers might be more open to buying a house if they sense that realtors are being upfront with them.

They might think that realtors have their best interest in mind, not just the best interest of their clients. The fact is that many houses develop repair needs after several years. From flooring to roofing to plumbing, houses generally experience at least one maintenance need after they have been in existence for 10 or more years.

By being honest about recent repairs and maintenance that's been performed on a house,realtors can arm home buyers with smart information, the right information to make a wise home buying decision. Videos, pictures, data analysis and live home walk-thrus help to present smart information. So too do real life stories shared between current homeowners and potential home buyers.




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